"This was by far our most successful ad campaign in many years", says Kevin Collins, Chairman of the Southern Cincinnati Dealer Ad Group and owner of Bill Collins Ford, "The simplicity, immediacy, and tracking of mFunnel led to higher consumer activation and satisfaction while reducing the cost to administer and manage the entire promotion and redemption process for the individual dealers."

Gold Mobile, Seritas and ePulsetrak developed the mFunnel, Lead Acquisition Program, utilizing SMS text and WAP (mobile web) to provide (1) Lead capture (2) Consumer preferences (via its proprietary interactive mobile dialogue engine) (3) Coupon/Incentive delivery, redemption, and monitoring (4) Immediate routing to participating individual dealerships (5) Real-time lead delivery (to assigned salesperson or to call center) (6) Reporting portal for tracking and administration of incentive redemptions and (7) Ongoing consumer communications.

"Prior to mFunnel, dealers and dealer ad groups had to piece together multiple disparate systems for lead generation that resulted in a higher cost per contact and less qualified leads" noted AJ Wagner, Vice chairman of Gold Mobile and former president of Ford Motor Credit North America, "Our unique mobile lead generation and management system provides a significantly higher return-on-investment by streamlining the lead capture and engagement process enabling dealers to better personalize their existing marketing programs."

Gold Mobile and Seritas mobile automotive marketing programs can be used by any automotive brand, regional ad group, or individual dealer, is compatible with all websites, CRM and DMS systems and can easily be added to existing traditional marketing programs. Gold Mobile automotive marketing solutions are often integrated with their proprietary Social Media and Digital marketing methodologies used to drive lead volume in traditional advertising campaigns.

ABOUT GOLD MOBILE

Gold Mobile is a leading mobile automotive solutions provider, with a carrier grade, high- performance mobile platform supported by a suite of mobile applications and development tools. Its flagship Mobile Command Center allows customers to easily manage mobile marketing, mobile web and mobile CRM solutions in real-time. The Gold Mobile platform supports carriers and networks throughout US, Europe and Asia. For more information, visit: Gold Mobile.

ABOUT SERITAS

Seritas is a full service website development company, specializing in automotive dealer websites. Dealer customers get real-time sales leads and build their mobile community while car buying consumers get special promotions and discount coupons sent directly to their cell phones. Seritas mobile website solutions are changing the face of the automotive industry – helping to drive revenue for a market in economic distress. See our live demo at CarTextNow.com

ABOUT e-PULSETrak

e-PULSETrak utilizes one of the industry's only internet-based follow-up systems that allows companies to log, track and report their sales statistics in real time. e-PULSETrak enables personnel to utilize their time better, and become more productive as the system does the job of tracking sales and ensuring customer follow-up. e-PULSETrak can refocus your entire corporate culture, helping to make customer relations everyone's first priority. e-PULSETrak systems have been designed to implement time-proven customer contact principles that build customer loyalty, repeat and referral business. For more information, visit: e-PULSETrak

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Many of them are new customers who found Rasmussen by surfing the Internet for deals. Service coupons on the dealership's Web site got their attention, and the site let them send coupons to their cell phones so they didn't need to make a printout.

"Now I get a lot of the college kids," says Rasmussen, co-owner and general manager of Rasmussen Ford. "They are so used to the Internet; they go and look for that stuff. Those students e-mail me nonstop."

Rasmussen has been offering the cell phone service coupons since February, soon after he rebuilt his Web site with the help of Seritas, a Kansas City, Mo., supplier of dealership Web sites. Seritas has teamed up with Gold Mobile, which provides the technology that enables dealerships to connect with customers on their phones.

Dealerships can customize the coupons. For instance, a store can offer a $500 discount on a vehicle sticker or $10 off a brake job. When a customer signs up online for the coupon, Rasmussen gets e-mail and text message alerts.

Rasmussen declined to share details on the number of service coupons that have been redeemed and their impact on service department revenue. But he says the technology is making a difference.

Rasmussen features about a half-dozen service coupons on his site, and he can change them immediately if some prove more effective than others. Customers who are less comfortable with mobile technology can print out the coupons and bring them to the dealership.

Depending on the level of use, Seritas and Gold Mobile charge $200 to $400 a month for the service coupons. "How many newspaper ads can you run for $400 -- and I can change these daily if I want," Rasmussen says.

Scott Greger, CEO of Seritas, says about 30 dealerships use the mobile marketing applications, including two that are offering the mobile service coupons.

In late June, Seritas and Gold Mobile began offering a text chat service that allows a dealership representative to communicate with a customer by cell phone on a sales or service inquiry.

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